LIVERPOOL + MOTHER EARTH
A STORY ABOUT THE FUTURE
SUSTAINABILITY & INNOVATION
We use advanced laser and eco technologies for fabric and garment finishing. By doing so, these sustainable and efficient technologies are at the forefront of creating significant reductions in the use of water, energy and hazardous chemicals. Our jeans gain their characteristics free from the following:
Zero water impact
- 1 cup of water is used vs. 50 cup
- Water is recycled without chemical usage
No bleach, only organic bleach
No hand sanding or grinding
No stones used in the process
- Pumice stones contain pores that absorb harmful chemical. If discarded improperly, it can be dangerous to the environment.
The fabric we use is spun with BCI (Better Cotton initiative) certified cotton and is aniline-free. Aniline is a byproduct of indigo which has been found to be potentially toxic. All zippers, buttons and rivets contain no chemical treatments.
HOW GREEN ARE YOU?
Each style will accompany a QR code that will drive you to a landing page with everything youneed to know about the garment including an EIM (Environmental Impact Measurement) score.
This is only the beginning. Hopefully others will join us.. in the revolution.
We hope Mother Earth will improve!